New Wave Research is a member of the Nielsen Group – the largest market research group in Israel.
The Nielsen Group is the only professional entity in Israel to combine global research, market surveys, retail-market evaluation, and more. Nielsen Israel is part of Nielsen International, considered a worldwide leader in the fields of market research, information, and data analysis.

Members of the Nielsen Group

The experience of the Nielsen Group in Israel, its immensity, and the extent and variety of its operations provide unique advantages to the services we offer our clients.
The group as a whole offers comprehensive research solution, so that all consumer-, public-, and business-related issues can be answered at both local as well as international levels. The group comprises teams of professional and skilled research directors and moderators who hold academic degrees in a variety of fields. Our staff employs the company’s expertise to combine various practical disciplines in applied research, both cross and integrated as well as separately.