New Wave Research was founded in 2002 by senior executives of the former Gallup Israel, a pioneering company and among the founders of market research in Israel.
New Wave Research conducts all types of market research, both quantitative as well as creative (qualitative), using Nielsen International’s unique research methodologies. In addition, as part of the company’s vision, New Wave Research develops new research formats and tools.
Among our services:
Comprehensive escort and support through the process of product development – from the stage of identifying opportunities, through launching, and after.
Brand image and equity studies as well as costumer satisfaction; analyzing decision-making processes at points of sale and advertising effectiveness; studies of various market potentiality; conducting focus-group discussions and in-depth personal interviews on various subjects and more.
New Wave Research is member of ESOMAR – World Association for Market,
Social and Opinion Research, and the Israeli Association of Research Institutes.
Our company operates an advanced logistic network for conducting research in all quantitative and qualitative methodologies and techniques:
- We offer one of the largest interviewing centers in Israel, employing top of the line CATI (computer-assisted telephone interviewing systems) and CATI-over web.
- We also conduct internet research with the help of computer-assisted web interviewing systems (CAWI) by using the largest customer panel in Israel.
- In addition, we perform face-to-face surveys by using computer-assisted personal interviewing (CAPI) systems.
- Our focus-group discussions are conducted in New Wave Research’s specialty labs, which incorporate one-way mirrors to allow our clients the ability to observe group discussions without obstructing their course.